Featured Portfolio Piece

Welcome to alan lopuszynski.com.

Based in Pittsburgh, Pennsylvania, I am an experienced copywriter skilled in marketing communications as well as creative storytelling. I am available for freelance project work for any assignment great or small — I can write your Web site from the homepage up, give a fresh pair of eyes to your four-color capabilities brochure, and a whole lot more.

Take a look around this site; see samples of my work and learn a bit about my experience. I welcome your comments, questions and — of course — your inquiries.

• Newslets

  On Induction weekend this year - July 27-30 - it was an ideal time to be in Upstate New York at the National Baseball Hall of Fame and Museum in Cooperstown where they celebrated their annual Hall of Fame Induction ceremony and weekend-long festivities. This year Tony Gwynn and Cal Ripken Jr. are the inductees. And while you’re in the baseball state of mind, take a look at the Hall of Fame catalogs I’ve got in my portfolio. (0)

  Writing at the Marketing Profs Daily Fix blog, Gerry McGovern observes a trend that Web sites are putting a higher priority on their visual design than their usability. It’s true that Web users demand high levels of easy-to-navigate and usable content, but I’m not sure I’d agree that the most usable sites are necessarily ugly by definition. I’d suggest that successful sites emerge from a kind of online natural selection - if the combination of looks and usability are there, people will return and continue to find value in the site. There’s no argument that online content is an information medium, but we mustn’t count out its power as a visual medium as well. (0)